About
My name is James Lawson
I am a Performance Coach and founder of High Performing You. I work with high-performing individuals to cut through complexity, clarify what truly matters, and move forward with calm, decisive focus.
The Core Problems I Solve.
Success without satisfaction
You’ve “won” externally, yet something feels incomplete, misaligned, or unresolved — you want coherence, not more achievement.
Decision paralysis at a high level
The choices you face aren’t tactical—they’re existential and identity-based. High stakes slow progress.
Wasted time at a stage where time matters most
Time is finite, and misaligned goals, unnecessary actions, and delayed decisions cost you more now.
Needing a discreet, intelligent thinking partner
You don’t need advice or motivation—you need reflection, challenge, and clarity from someone at your level.
Internal noise and looping dialogue
Pressure, doubt, second-guessing, and unexamined narratives quietly shape decisions and keep you stuck.
Progress that feels effortful rather than intentional
You are moving, but not cleanly. Effort isn’t translating into fulfilment or traction.
Overcommitment to the wrong things
Your time and energy go to obligations and expectations that no longer deserve attention.
Disconnection from identity and “why”
You haven’t lost competence—you’ve lost connection to yourself, your values, and purpose.
Competing roles creating internal conflict
Leader, partner, parent, sibling, founder, investor—each role pulls you in different directions, creating tension and fatigue.
Loss of clarity despite high performance
You are capable and driven, yet internally feel unclear, stuck, or fragmented. Not all you do feels meaningful.
The Work.
At its core, the work we do together gives you inner authority, from which several things emerge.
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Calm
The internal noise and second-guessing quieten
Freedom
You’re no longer driven by unexamined expectations or legacy decisions
Clarity
You know what matters now, not what used to
Confidence
Decisions come from alignment, not pressure
Focus
Time and energy are consciously allocated
Momentum
Action is clean, deliberate, and meaningful
Relief
You stop carrying unnecessary mental and emotional load
Integrity — how you live matches who you are
Decisions feel lighter, focus sharpens, and the internal noise that once consumed time and energy begins to settle. From this place, progress becomes intentional rather than reactive — and performance is no longer at odds with who you are but an expression of it.
High performance becomes an inevitability
Services
Initial Consultation
The initial consultation is a focused, high-quality thinking session. It creates space to explore the challenges you’re facing, surface what feels unclear or unresolved, and bring greater clarity to the situation as it stands.
While this conversation also allows us to assess whether working together makes sense, it is designed to be valuable in its own right. You should expect to leave with sharper perspective, clearer thinking, and a stronger sense of what matters — regardless of whether you choose to continue working with me.
Coaching at this level is a two-way partnership. Taking time at the outset to be clear about expectations, commitments, and ways of working is one of the foundations of success. This conversation allows both of us to make that assessment with honesty and intent. It is an opportunity to think well, together — and to decide, with clarity, what the right next step is for you
Performance Programme
I work with high-performing individuals to cut through complexity, clarify what truly matters, and move forward with calm, decisive focus.
Through the work we do together you will find decisions feel lighter, focus sharpens, and the internal noise that once consumed time and energy begins to settle. From this place, progress becomes intentional rather than reactive — and performance is no longer at odds with who you are but an expression of it. High performance becomes an inevitability .
A typical engagement includes 6 sessions over a 3-month period. 3 face-to-face or virtual and 3 telephone sessions. All sessions last 1 hour in duration. Working with me means having someone in your corner, I'm on your team and always on hand if you require additional support between sessions.